One day. One problem. Total clarity.

What the day actually looks like

1. 1

   Before — 30-minute discovery call

   I show up with context. We agree on the one problem we're solving so the working day starts at speed.

2. 2

   Morning — Frame the real problem

   Most stuck problems are actually a different problem in disguise. We name it together before we try to solve it.

3. 3

   Afternoon — Work the problem

   Part facilitation, part working session, part me asking the questions your team has stopped asking. We use AI, systems thinking, and design sprint methods to move fast.

4. 4

   Close — Decisions and next steps

   Documented decisions, concrete next steps with owners and dates, and the shared direction your team has been waiting for.

5. 5

   After — 48-hour summary + week-one check-in

   A written summary in your inbox within 48 hours, and a 30-minute follow-up call a week later to make sure momentum held.

Direction Day FAQ

What exactly happens during a Direction Day?

We start with a 30-minute discovery call so I show up with context. On the day itself, we work together for roughly six hours — part structured facilitation, part working session, part me asking the questions your team has stopped asking. You leave with documented decisions and a concrete next step. I follow up with a written summary within 48 hours and we do a 30-minute check-in one week later.

Do we meet in person or remote?

Both. Remote works well for most problems — we use a shared Figma or Miro board and video. If you're in Denver or want to fly me in, in-person is available. Travel costs are added at cost. Either way the output is the same.

What kinds of problems are a good fit?

Good fits: you have an AI product vision but no clear roadmap, your design system is slowing your team down, you've had the same strategy conversation three times and left without clarity, or your team is misaligned on what you're actually building. Not a good fit: you need execution without direction, or you're looking for a report to hand to someone else.

Can my team be involved?

Yes — and often that's the point. If the problem is alignment, the right people need to be in the room. For most Direction Days, 2 to 4 people is the sweet spot. Larger groups available for an additional facilitation fee — at that size, an AI Strategy Workshop is usually a better shape.

What if one day isn't enough?

It usually is for getting unstuck. But if you need ongoing support — weekly direction-setting, continued AI product strategy, or embedded design leadership — ask about fractional engagements. Most fractional clients start with a Direction Day first.

How much does a Direction Day cost?

$1,800, flat. Includes the pre-day discovery call, the working day, a written summary within 48 hours, and a one-week follow-up check-in. Two slots per month.